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Ulcinj is situated on the south of the Adriatic coast and on the same latitude as Barcelona and Rome. It is recognized for its biggest number of sunny days on the Adriatic Sea along with Hvar.

The Old Town in Ulcinj is one of the oldest urban architectural complexes along the Adriatic Sea. In this enchanting dish resembling a stranded ship for 25 centuries life has been booming, civilizations have been exchanging leaving their vivid traces up to now. It is a unique opinion that the Old Town represents a cultural-historical monument of invaluable significance due to its Illyrian walls, its citadel, the street net, the markets and squares, some house blocks and some valuable architectural edifices, and especially due to its town landscape, silhouette and urban plaster.

With approximately 20 km of beaches, 15 km of them being fine sandy beaches, with over 6,000 ha of fertile soil, with its olive grove counting 88,000 trees, the healing effects of the sand, mud and mineral sulfur water (which were highly evaluated by both domestic and foreign experts and institutions), Ulcinj presents a respected economic-tourist potential for developing of every kind of tourism (elite, nautical and health), as well as of agriculture as a comparing branch.

Nature has been very generous towards this part of the Adriatic coast, by creating a colourful mosaic of magnificent contrasts in a unique way. As if nature had long ago examined the variety of wishes and demands of modern people to keep in touch with its unspoiled existence, so it awarded this area with: the dark-blue clean sea, the green-eyed river Bojana and the island Ada on its delta, the rich lake Shas, the long-living olive grove, the beautiful Valdanos bay, the healing springs, the pine wood with its enchanting smell and the well known sandy beaches.

The charming sandy beaches are a token and symbol of Ulcinj’s excellence. The biggest among them, about 13 km long and about 50 m wide, is the Long Beach streching from north-west towards south-east  and having the shape of an arch from Porta Milena to the Bojana delta. It is only 4 km away from the city centre. With the construction zest especially after the earthquake in 1979 the narrow part of the town was connected to this beach as well as to Shtoj, by building modern houses representing a huge accommodation potential for all kinds of tourists. The whole beach consists of fine sand – white and greyish  granule from 0.1 to 0.5 mm. The same granule make the bottom of the shallow swimming area, so that swimming here can be of great pleasure, especially convenient for older people, and for little children a real enjoyment.

Kitesurfing, Horseback riding on Ada, Diving, Cruising, Underwater fishing, Walking, Hunting, Olive cultivation, Bird watching, Gastronomy, Wine cellars and Manifestations are main recreational activities in Ulcinj.